What is mobile marketing?
Mobile marketing is a digital marketing strategy aimed at reaching a particular target audience through the use of smartphones, tablets and other mobile devices that people carry on their person, this includes websites, email, SMS and MMS, social media, and mobile apps.
People using their mobile phones for quick information and communication has a far higher usage than desktop computers. Its really important to make sure all your digital marketing is at its most functional and easy to understand from a mobile point of view. 85% of all social media users are using only mobile communications to interact with the world and this will continue to increase. So, remember what looks good on a desktop does not necessarily work when viewing on a phone.