SCBN Business Networking

Social media is the key to building a fortress around your business. If you build your walls strong with good foundations, not only will you be able to defend and attack the local competition with one business, you will be able to start any business you want and leap ahead of your competitors. The first thing you must understand about good social media marketing is this. Think of social media as an online community with a common interest, a big coffee shop where everyone goes for a good gossip and entertainment. Like any community, people will like you and some will hate you but don’t get offended, it’s par for the course. Why would you worry if you own the coffee shop or the community centre? I decided right at the start if I was going to use social media communities to build my business, I wanted complete control. So, I had to go out and construct my own digital community, coffee shop or town. It’s not always easy nor fast, but it’s a must do. Most business owners just build a Facebook page that is purely about their business. That’s boring and it won’t work.

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Your guide to successful social media marketing

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